Brand
The eventplace logo and brand
Logo, colours and rules of use for partners, organisers, the press and integrations. Download the logo in the format you need and use it by the rules below.
Concept
A dot on the map
The two-tone eventplace wordmark has been with us from the start: green event, dark place. It now has a drawing of its own: the bowls are circles, the stems and bars straight lines, all in one stroke with round ends.
The ep mark joins both words into one sign and carries a green dot in the bowl of the p. A ring with a dot is the sign of a place on a map: this is where the event happens. It is also the place of everyone who comes: a seat in the hall, an exhibitor's stand, a line in the programme. The same dot sits in the p of the wordmark.
Everyone in their place.
Logo
Variants to download
The primary logo is the horizontal one on a light background, where the white tile has a hairline edge. On a dark background the tile has no edge and place is white; on a green area event is dark and the dot white.
Clear space
Keep free space around the logo of at least two strokes, a fifth of the mark's height. No text, edge or other logo enters it.
16 px243296 pxMinimum size
The mark alone from 16 px, the horizontal logo from 96 px wide. In print, the mark from 6 mm, the logo from 25 mm.
Construction
Built on a grid
The mark sits on a 100 × 100 grid. The bowls of the e and the p are two equal circles; the stem of the p lies on the axis of the tile and is also the right side of the e. The stroke is 10 units, as in the wordmark, and the dot is as wide as the stroke. The tile is rounded by 23 %.
Colour
Palette
Green is the colour of the event and the mark. On white it reaches only 2.3 : 1, so text, links and buttons with white labels use the darker Green 700.
Type
Typography
Wordmark
A geometric drawing of its own, lower case, one stroke with round ends. It comes as SVG, so you do not need a font to use it.
Aa Čč Řř 18. 6.
Text
Inter for the website, the app, e-mails and print. Prices, times and capacities with tabular figures.
Rules